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How to be a website flipper

September 11th, 2008
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Who’d be a property developer nowadays? The answer: people who develop online properties – rather than physical ones – by snapping up undeveloped sites in a practice known as website flipping. The principle is exactly the same as that of property development: flippers fix up the underdeveloped sites and sell them for a profit. As with property development, it’s all about adding value. In property, adding value may mean converting a loft. Online, it means increasing visitor traffic and improving website revenue…

Read the full story at The Guardian

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  1. Paul
    February 2nd, 2009 at 14:13 | #1
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    Hi Paul

    I was watching the siteflipu development myself. Interestingly, the site expired and has not been renewed. Hmmm, it makes you wonder whether you can make a living out of flipping websites.

    I find it more interesting to look at the Bran Clark strategy in this whole siteflipu story, than the actual process of flipping sites:

    - build up a buzz about the current “hot topic”
    - create a membership site providing material about it
    - get people so fired up about it that they buy the “product”
    - offer them a %age from selling it to others
    - use the spike in revenue that typically comes from a product launch to form a guide to a selling price for siteflipu (some people like to use multiples of monthly profit)
    - buzz + big initial month’s profit = tasty sale + unviable work commitment for new owner to satisfy existing lifetime members = siteflipu kaputt

    You could actually call this the “business/product flipping blueprint” in action and apply it to areas other than website flipping.

    Cheers,
    Paul

  2. Paul
    February 3rd, 2009 at 08:25 | #2
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    It’s interesting. I suppose Bryan never hid his intentions, and has proven that his methods, for him at least, worked.

  3. Justin Brooke
    February 6th, 2009 at 03:17 | #3
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    I’ve started from scratch in website flipping. With a good coach and a little bit of patience, believe me, it’s all worth it. Website flipping I guess is a very lucrative online business venture. :)

  4. Paul
    March 2nd, 2009 at 13:07 | #4
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    @Justin Brooke
    >>>Website flipping I guess is a very lucrative online business venture

    Which is why BC cashed in and left in a hurry…?

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